Creating a label series for Meluka Australia’s botanical collection, inspired by the purity of their native ingredients and the Australian landscape.
EXPERTISE
Artwork ● Packaging & Design
In what feels like an ancient land far away lies Meluka Australia’s unspoilt, organic farm. Situated in a rainforest in Bungawalbin Valley, in Australia’s Northern New South Wales, thousand-year-old tea tree Mother Trees flourish in an untouched and pristine environment.
Inspired by the natural healing properties of tea tree and honey, it is here where Meluka Australia create their wellbeing products. We were influenced by their farm’s natural landscape and the botanicals they have carefully selected as part of their superfood range.
Meluka Australia’s new botanical collection combines the sweet floral flavour of their 100% pure raw honey with botanicals such as Davidson Plum, Lemon Myrtle and Finger Lime. We chose to style the labels using illustrations and a soft muted colour palette suggestive of the ingredients themselves. While the labels for their special limited-edition cacao infused raw honey depicts the nutrient dense cacao, grown naturally in pods. Foils were carefully added to the labels designs to convey the high quality of these premium products.
Voney, vegan honey, is made from a selection of botanicals native to Australia. We used striking green and gold, symbolic of Australia’s national colours, to present Meluka Australia’s Voney, a one-of-a-kind plant-based spread full of prebiotics and natural antioxidants.