Our styled product photography captures and engages the senses, shaping perception and brand experience.
Product photography is often featured at the very heart of our branding and packaging design soultions. There’s good reason for that.
As they say ‘people eat with their eyes first’. Photography, especially beautiful food styling and food photography, signals to our brain the key cues required to decide whether a product is right for us.
Our senses quickly identify and align to perception, the key characteristics of a product - the size, colour, shape, density and texture, and with the right cues, taste.
Knowing how to arrange food can change what people believe about it.
We understand how these arrangements shape perception and guide positive decision making.
Our brain is sophisticated. It uses shortcuts, automatically processing imagery based on past experience. One tiny change in how food is positioned can define how we imagine it to taste. It’s an important distinction, a craft which can determine a brands success.
Understanding when creative photography is the right design direction, how to use it and how to elevate a brand experience is a crucial part of our design strategy. It allows us to maximise product engagement.
Traditional product photography used on packaging, such as those we styled for Black Garlic & Co, become storyteller experiences - one depicting the ageing process, fermentation and sense of gourmet luxury.
Creative food photography for Knutsford Gourmet differs by capturing the distinctive flavour profiles with the handcrafted process and unique scale of each product, from lavosh to crackers and biscuits.
Using photography to shape perception can be creative. Expressive image building, colouring and pattern making effects can connect customers to brands with lighthearted humour and joy.
Our creative photography has expressed and ignited senses with playful, serious and expressive pattern-based food photography for food such as the One The Side brand.
Refined, sensual product photography for the Yoni Pleasure Palace glass wands required a more sensitive approach to showcase the quality of their unique products.
While the product may change, our attention to photographic detailing remains consistent.
