A bold, punchy brand identity for Joey Zaza’s that is as vibrant, unapologetic and as flavour-packed as their sandwiches.
EXPERTISE
Brand Development ● Packaging & Design ● Artwork
Signage
Nestled in the heart of Perth, is renowned sandwich makers Joey Zaza’s, which just like their namesake in The Godfather, have made quite the stir since their inception.
Reminiscent of a New York style deli, their boss-level sandwiches are too good to refuse – one bite into their freshly-made gourmet creations and you will be hooked!
Developing the Joey Zaza’s brand – it needed to pack a punch! With its casual styled approach, fast-paced atmosphere and its home in a city where sandwich bars are becoming increasingly popular, Joey Zaza’s needed a brand reflecting their attitude – attention-grabbing and leaving a lasting impression – just like their sandwich style.
Bold, bright, memorable and easily recognisable, their visual identity helps to communicate their high quality and unique offerings, helping them stand out in a crowded market. Far from ordinary, not only are their sandwiches packed with flavour, but their brand is too – conveying energy and excitement with eye-catching graphics and vibrant colours.