VIVO Nue is a protein company with a difference. Using only high quality, real wholefoods in all their products, VIVO Nue are transparent with their ingredients and food labels, setting an exemplary standard across their industry. Their redesigned packaging illustrates this as well as their unique and underlying core value – ‘Because less is more’.
With an uncomplicated approach, VIVO Nue’s premium plant proteins are geared for high performance, whilst meeting the needs of people with food sensitives and intolerances. We refreshed VIVO Nue’s logo, to maintain their already established brand equity and personify the connection with the plant based protein powder’s REAL, natural ingredients.
We developed a complimentary colour palette for each protein variant and intentionally used images of the wholefood ingredients on the front of the packaging. This enables consumers to quickly identify VIVO Nue’s real, pure, natural and premium ingredients.