CATEGORIES: Branding. Packaging. Photography. Food Styling.
AWARDS: Silver, Creativity International Awards 2016 Merit, Graphis Design Annual 2016

Combining fresh Western Australian south west milk with pure Italian gelato pastes, il gelato’s delicious range of gelatis and frozen desserts are made daily by hand, churned in small batches following a traditional family recipe.

Truly authentic and exceptionally creamy, il gelato’s flavour profiles are incredible – each inspired by their Italian heritage and favourite childhood memories of long hot summer days spent at the beach.

With an already extensive product line up, this family run business were ready to expand into the retail space with their contemporary gelato, frozen yoghurt, bambini cones and cakes.

Taking a trip down memory lane, we incorporated a pastel blue striped background as part of their brand, similar to the canopies atop of vintage ice cream carts from the 1950s. Showcasing each flavour on the front of the sleeve with a single scoop and the delicious flavours spilling out onto the background, the reverse of the wrap revealing retro-styled snapshots of the il gelato family.

With simple typography and spot gloss UV finishes, we amplified the enjoyment an icy cold gelato delivers on a hot summer’s day.