Black Garlic & Co organically farm garlic in Margaret River, situated in Western Australia’s South West Region. Skilfully and patiently Black Garlic & Co transform raw garlic into delectable black garlic using a special biochemical process. The result – a sweet and rich aged garlic widely known for its many health benefits, adding a deep, savoury and flavourful taste to dishes.
Combining modern typography and gold foil to accentuate the brand’s premium quality product offering, we used the humble garlic bulb as a symbol and creatively personalised an ampersand icon for the Black Garlic & Co brand. The contours of the garlic bulb’s outer edge are also incorporated into the design and shape of the brand’s seal.
We wanted to ensure Black Garlic & Co’s signature brand imagery reflected the way in which their products are farmed and processed. Reminiscent of still life paintings from the Dutch Golden Age – a time when food was celebrated for its purity and simplicity – we ensured their brand imagery used light and shade subtly to not only highlight the attributes to the garlic’s ageing process, but also celebrated the complexity of the umami flavour.