Packaging has definitely impacted on the Dessein studio over the past few years, for it has been through our packaging designs that we have tasted our first international success. The Pentawards, recognises designers from around the world with their prestigous award for their packaging designs and celebrate with an award ceremony in a different country each year. With the success of winning each award, Dessein has attended ceremonies in Shanghai, New York and Paris. The glorious by product of our visits to these amazing places has been the collective photographic resources and inspiration we have collected as part of the journey.
Incorporating the candid, the culture and architecture of the faces and places, we have built an in-house library of images, references and personal inspiration expanding our knowledge bank and invigorating our design skills.
This year has seen a flourish of awards head our way. In early June, Dessein and Red Tiki (web developers) partnered together for the Cafe Corporate website. The interactive features of animated retro typewriters and steaming coffee cups earnt a Gold at the 42nd Creativity International Awards (media) in the consumer website category (read the blog here).
Later in October, Dessein was awarded a Gold at the Australian Packaging Awards for the branded suite of Ezyfix tapware and a three more Gold followed at the 42nd Creativity International Awards (print) for the packaging of the Cafe Corporate coffee bag series, the stationery design for Percival Print & Packaging and the 2012 subscription booklet for the Black Swan State Theatre Company. Dessein also received an honourable mention for our 25th anniversary packaging ( view the entire Dessein 25th anniversary packaging on our website www.dessein.com.au )
The Ezyfix tapware won the Household & Office category and the judges commented:
Ezyfix Tapware is an excellent pack for the DIY market. The branding is distinct with a range of colours and patterns used for each product style. The contents are easily accessible by the consumer and great instructions and product information are included on the pack, encouraging consumers to engage with the product by installing the taps without the use of a plumber. Overall, this pack is a significant advancement for this product category.
Prior to the success of the award the Marketing Manager praised our work for their Ezyfix, Aqiva and Reef brands writing…
Just a quick note to thank you for all your efforts to date on our three brands.
Working to tight deadlines and within near on impossible packaging guidelines appeared to be demands that were easily met by your very creative and professional team.
What I’ve really appreciated about the whole process is how with each project you have taken the time to not only listen to our brief, but really understand it. In one instance even conduct further research in the field to gain greater knowledge of the markets we are in. Your understanding of our business I believe is made evident by the fact that in each case you already know which design option we would end up selecting.
Our logo’s, brochures and packaging are visually stunning and certainly grab attention.
By getting Dessein to not only produce our brochure but also the artwork for our website it has ensured uniformity which is crucial with any branding activity.
I look forward to working with Dessein well into the future.
View the entire Ezyfix tapware on the Dessein website www.dessein.com.au
The three Gold at in the print category at the 42nd Creativity International Awards was such an honour for Dessein to see our name sitting alongside some of the world’s biggest clients and internationally recognised agencies. It humbles us to be in such company, and delights us to be able to create designs our clients value and the successes which follow.
Finally, we are pleased to be the recipient of a Western Australian Good Practice Recognition acknowledgement for our business partnership with Black Swan State Theatre Company
at the 2012 AbaF Awards
. We are proud to be associated with Western Australia’s leading arts company and relish the success the company continues to enjoy as it grows each year. ( You can view the Black Swan showcase
on our website www.dessein.com.au