Everyone has heard the expression - snug as a bug in a rug and the implications of feeling comfortable, warm and safe from the elements. This range of baby wraps do just that. Presenting the box as a ladybug with opening wings to reveal the wrap, emphasizes the SNUG AS A BUG brand and demonstrates the actions of placing baby within the wrap - keeping them safe, warm and secure. Illustrating the ladybug with a simple smile, softly closed eyes, rosy cheeks and a little heart face mimics the contentness of a sleeping baby.

Incorporating antennae popping out of the top of pack and showing the wrap as the belly of the ladybug is fun, engaging and allows each of the different fabric textures to be touched through one of the little bugs spots.