The Black Swan State Theatre Company is at the heart of Western Australia’s arts and cultural sector. Since its establishment in 1991, it is committed to artistic excellence and its contributions to the Western Australian community, garnering a reputation for producing high quality theatre productions which feature both local and international talent.
The Black Swan State Theatre Company’s commitment to quality is integral to its identity, making it a vital and highly respected institution within the region’s cultural landscape.
Providing design solutions for Black Swan over the course of 13 years, saw a collaborative relationship develop with the then Artistic Director and marketing team to produce the annual subscriber brochure, creating unique styles to showcase each upcoming season.
Working closely with Black Swan and understanding their artistic identity enabled the generation of new and striking visuals to be developed, enhancing the effectiveness of their marketing efforts.
Working together and exploring many exciting concepts saw our partnership acknowledged with a Good Practice Recognition Award as part of the Australian Business Arts Foundation Awards in 2012.
When Black Swan relocated to the new State Theatre Centre in 2011, we were commissioned to refresh the company’s 20-year-old brand. The goals – to honour their two-decade history, infusing new life into their visual identity while also commemorating their anniversary as they established a new presence in the Australian theatre industry.
The quality of the design work produced for Black Swan, gained widespread recognition throughout the arts and cultural sector receiving numerous international awards. In fact, Former Greens Senator, Scott Ludlam once commented on the quality of work stating “It made my eyes smile!”
The 2013 poster series, which was created to showcase a selection of plays from some of the theatre company’s favourite writers of the last 100 years, was recognised winning a Best in Show Award at the Creativity International 43rd Print and Packaging Awards. As the first Australian design studio to receive this honour, it reinforced the importance strong and visually striking design can play in the arts to promote their work and connect with audiences.
The winning entry featured five complex yet classically designed posters, incorporating photographic styling and manipulation to capture the essence of each of the five plays, whilst maintaining a strong theme throughout the series.