Handmade by local chefs, the range of pasta from IPASTAI is based on traditional Italian recipes with a modern interpretation. Filled with locally sourced, gourmet ingredients the artisan pasta is made with whole eggs allowing an authentic Italian experience in the comfort of your own home.

The design of the packaging communicates the authenticity of the product by allowing the product to be visible. A simple belly wrap is customised for each variety  injecting an individual personality to differentiate them from the standard varieties available on the supermarket shelf. The resulting design is fresh, expressive and modern with traditional elements - just like the pasta itself.

It delivers a cohesive, easily identifiable brand with a quirky and energetic tone which positions the brand as accessible, individual and desirable - just like a trip to Italy in your own home!