IL GELATO expanded their existing range of authentic Italian gelatos with the ‘indulgent range’. Five contemporary gelatos and one frozen yoghurt required a boutique design that embraced their commitment to producing extraordinary quality gelato to authentic Italian recipes. The range required a signature look that retells the story of this family-owned business, their Italian heritage and their passion for creative indulgence.

Individual sleeves simply wrap from the top and interlock at the base. A cost effective solution, the intensity of each flavour is visible through semi-transparent tubs and reiterates the gelato as presented on the front sleeve. The simple single scoop of gelato with various toppings spilling onto an icy pastel-blue striped background evoke memories of the canopies atop of the old-fashioned ice cream carts of the 50’s.