As the name implies, CAFE CORPORATE services the corporate sector with café quality coffee. Catering to the discerning palates of both the high-heeled and the white collared city suits required a brand solution as smart as the well dressed executives themselves. Drawing on the old-fashioned values of the 50's and 60's as inspiration, a series of retrospective photographic images of the office tea lady, secretary and boss were crafted to highlight the traditional office environment and the coffee culture of the time. Actively incorporating the owner, his daughter and sister into the desaturated and softly coloured imagery, the retro-styled brand consists of coffee bags, cups, vehicle graphics and a website complete with interactive typewriters, filing cabinets and coffee machines.