Condoms have often been a taboo subject for many young women as they begin their sexual journey. Not anymore. BASHFUL CONDOMS aims to change the perceptions of young women and empower them with a product designed specifically to eliminate feelings of shame and disgrace - a discrete way to purchase condoms, take control and responsibility for their actions and decisions.

Embarrassment has been removed from the equation by packaging the condoms in brightly coloured units which combine fluorescent inks, solid blacks and playful patterns to identify the strawberry and premium alternatives.

"We simply love the ‘don’t forget me’ message peeping through the windows of the outer box and the playful reference to the Bashful logo - a stylised silver foil elephant (an elephant never forgets!)."

The logo embraces the gentle qualities of the word bashful and addresses the saying “There's an elephant in the room” - referring to something very obvious no one wants to discuss - in this case the use of condoms.