Generating a sophisticated design solution for a range of signature coffee blends that equalled the flavours of the artisan roasted beans (and blends of tea) was the task undertaken for the boutique roasting company - Rubra. Already known for their exceptionally tasting coffee, Rubra required a suite of packaging branded with a design as unique as the product. Loved by people all over the world, tea and coffee preferences are as personal as the individuals buying them. What better solution than expressing the individual characteristic of the product with the individual personality of the consumer. Rubra thought so too,
"They have transformed our image and perception in the marketplace to where we wish to be and in turn, in a huge surge in the growth of sales has resulted."
Success followed on the world stage - with four of the designs receiving international Pentawards and the branded suite receiving a silver at the Australian Packaging Awards for the MWV Family of Packages category (2011).