Poach Pear is an artisan producer of hand-made charcuteries including patés, terrines and rillettes. Their reputation for creating beautiful food in small batches to ensure premium quality is matched only by their passion for sharing them. Revitalizing the brand’s shelf presence with a refreshed range of packaging conveying their artisan qualities and reiterating the brand called for a unique packaging solution.
Creating a tapered package shape for the terrines mimics both the loaf tins they were made in, and the product shape itself. An alternate second package reverses the taper shape allowing the terrines to be displayed upright, side-by-side in a zig-zag arrangement next to the jars. A die-cut pear shape window showcases the product reinforcing the Poach Pear brand.