The introduction of new technologies which enables brighter saturation of colour presented the perfect opportunity for IMATEC to refresh their brand with a unique sales package. The self-promotion 'Vibrant colours. Sweet service' packaged a booklet and paper sample swatches which showcased the colour intensity and differences achieved by printing on different paper stocks, weights and finishes. The packaged campaign, targeted towards ad agencies and designers, embraces the full spectrum of vibrant colours found in candy to illustrate the printer’s capacity to reproduce such colours. 'Vibrant colours. Sweet service' became the sub-brand theme for Imatec which was then applied to the website and office signage.