Creating an IDENTITY begins at the grass roots, in the form of a logo. The distillation of a business' ethos, values and personality come to life through carefully crafted visual cues which distil the complexities of the business or product into a simpler, more recognisable form. With this foundation in place, building a brand can begin. The selection of logo identities featured here are just a few of our favourites and represent this at work.
Whether we are providing the building blocks for a new business launching into the marketplace or refreshing an existing one, the outcomes delivered are the same - a unique identity which grows with the business, evolving into a familiar brand which audiences respond to.
A number of logo identities created by Dessein have competed against thousands of others, selected by an international jury and published in LogoLounge's unique reference books and featured on the website. This showcases select logos from international studios and reports on trends and factors influencing logo design. The PCC logo designed by Dessein features in the 2013 Trend Report!