GREAT TEMPTATIONS produces a range of cakes and sweet treats for the adult market and a healthier range of muffins specifically created for children. Chocolate and banana flavoured muffins launched the range with a design approach highlighting the healthy benefits to mothers while creating a visually appealing package for children.
Using the friendly face of a bear and the cheeky characteristics of a monkey, each illustrated character comes to life as portions of their heads pop up and out of the top of the packaging. Their little tummies are die-cut into a heart shape, mimicking the Great Temptations logo and providing a peek of the muffins inside.
The box shape itself resembles a paper lunch bag, with a wider base narrowing towards the top and a fold over closure to re-close after opening. Displayed in custom made point of sale units, Great Temptations' range of mini muffins are delighting parents and kids alike.