As a small family owned business GREAT TEMPTATIONS has provided independent and gourmet supermarkets with their range of cakes, slices and confectioneries for more than 13 years. An overhaul to their brand and packaging was required to entice the leading supermarkets of Australia to also stock the Great Temptations range.
Starting with the logo identity, the new brand draws on the beginnings of the family business, the love and attention behind every recipe and how these hand-made sweets are now delighting a whole new generation.
The package design utilises belly wrap labels and stickers to identify each variety. The series of packages forms a solid and consistent brand foundation connecting a love of good home-style cooking values with the sweet taste sensations already associated with Great Temptation’s reputation as a provider of quality sweet treats.
Since the re-brand, Great Temptations has expanded their range to include mini muffins for children. Securing their place on supermarkets shelves across Australia, Great Temptations is now launching into Asian markets - spreading the love for all to enjoy.
GREAT TEMPTATIONS produces a range of cakes and sweet treats for the adult market and a healthier range of muffins specifically created for children. Chocolate and banana flavoured muffins launched the range with a design approach highlighting the healthy benefits to mothers while creating a visually appealing package for children.
Using the friendly face of a bear and the cheeky characteristics of a monkey, each illustrated character comes to life as portions of their heads pop up and out of the top of the packaging. Their little tummies are die-cut into a heart shape, mimicking the Great Temptations logo and providing a peek of the muffins inside.
The box shape itself resembles a paper lunch bag, with a wider base narrowing towards the top and a fold over closure to re-close after opening. Displayed in custom made point of sale units, Great Temptations' range of mini muffins are delighting parents and kids alike.