The EFM brand is a journey of discovery. A companion shielding the bumps encountered along the way with mobile phone and device accessories that can endure the extreme conditions in which we use them.
Built using a distinctive hierarchy of graphics, icons and images to convey both the quality and robust characteristics of the extensive range of protective armour, chargers & cables with multiple variations for different models and design styles which also includes a sub category specifically styled for women.
To cut through the complexity of information consumers are confronted with daily and to assist them in their selection process, the brand uses numbers, characters and symbols as central graphics to identify each category and their unique features. Numbers are used to represent the phone model they fit, and on chargers they convey the wattage or number of devices they can charge. A G clef identifies the product for audio and the letter C represents the cable range.